Counting the cost of your online branding effort

Cheap = Good? You’ve thought of a good idea to start a business.  You’ve done your market research, prepared your business & marketing plan, ran through the financial figures.  Everything looks good to go!  But wait, you might want to design a logo and prepare some business cards.  In this high-tech era, you will also [...]Continue reading

Designing Your Brand Experience

What defines your own brand experience? A few business owners whom I spoke to shared about their business passionately, on how they spent a substantial budget to ramp up their marketing effort, did a revamp on their logo, stationery (i.e. letterhead, business cards) and website. Some even went the extra mile by renovating their office [...]Continue reading